Debunking the Biggest Myth About Keratin Treatments: “It Damages Your Hair”
Let’s talk about one of the biggest myths surrounding keratin treatments: the idea that they’re damaging to your hair. We hear it all the time. It’s floating around in blog comments, TikTok videos, and even whispered between friends at the salon. But here’s the truth: that rumor is based on bad experiences—not bad science.
Think about it this way…
Let’s say you’ve gone to a hairstylist for highlights, and maybe the result wasn’t what you expected. The color came out brassy, your hair felt dry, or the tone just wasn’t quite right. Do you swear off bleach forever? Probably not. Most people understand that it’s not the bleach—it’s the stylist who applied it. Because in the right hands, bleach can be used gently and safely to create stunning, damage-free results.
The same is true for keratin.
Yes, it’s possible to have a poor experience with a keratin treatment—especially if it’s done with the wrong product, with no attention to detail, or with heat that’s too high. But that doesn’t mean keratin itself is the problem. It means the stylist didn’t know how to properly use it.
At SMOOTHED, we do keratin differently—because it’s the only thing we do.
Our team is trained to customize each treatment to your hair type and texture. We use multiple flat irons at varying temperatures to ensure your hair gets the smoothness and manageability it needs without ever compromising the health of your strands. We are obsessed with maintaining the integrity of your hair. You will never leave our salon with brittle, dry hair. Period.
Here’s what our keratin treatments actually do:
Restore lost protein from the inside out
Seal and smooth the cuticle to reduce frizz
Make heat styling faster and less necessary
Nourish and strengthen bleached, color-treated, or damaged hair
Leave your hair feeling healthier than before
So if you’ve heard that keratin is damaging, we totally understand your concern. But we’re here to tell you: it’s not the treatment—it’s how it’s done. And at SMOOTHED, we take every precaution to ensure that your treatment not only transforms your hair but actually improves its health and manageability.
Our five-star Yelp reviews aren’t just fluff—they’re real stories from real people whose hair was changed for the better.
So if you’ve been scared off from keratin because of something you heard or a past experience, come see what it should feel like. Because when it’s done right, keratin isn’t damaging—it’s life-changing.
